Via @stml:

"Hurts and Manchester novelist Joe Stretch have created a wonderfully unique experience . . . an interactive audio novel which utilises Spotify in a completely new and unexpected way. Each chapter of the novel has been published as a track on Spotify, and can be located by typing a unique code into the search field. After listening to each chapter of the story you’ll be offered a choice of what to do next . . . If you manage to get to one of the story’s eleven possible endings without dying, you’ll be rewarded with an exclusive preview of an album track."