George Walkley's posterous

New Kindle TV spot targets iPad

Amidst the continuing fall-out from Apple's recent policy decisions on third party media on its devices, it's interesting to see the new Kindle TV spot gunning directly for the iPad. 

It does so explicitly in the cafe scene by calling out screen glare on the iPad. However, it's also more subtle. Amazon don't release demographic data for Kindle owners, but every piece of anecdata I've seen suggests that Kindle users skew older than the very young cast of this commercial, which looks like a play for a piece of Apple's territory.

Great quote on publishing, via @eoinpurcell

"Publishing is neither printing nor distribution. It is neither paper nor e-ink. It is the creation and support of content, and the delivery of content in whatever ways are both appreciated by readers and profitable. At the moment, the industry is being buffeted by the simultaneous rise of e-books, online retailing and retail chain discounting, as well as changes to copyright policy. It must get its internal dynamics right to remain attractive against more and more home, computer and mobile entertainment."