"When I took over FT.com, I thought the hardest thing to deal with would be technology and we certainly have had some challenges in that area. But what I have come to appreciate is that the hardest challenge is people and culture. To be successful online you need a culture that is entrepreneurial, collaborative and innovative and some of those values are not necessarily native to a traditional publisher.
"You have to build both people and culture. If you have a group of people with the right attitude and that kind of culture, they will find a way to get round problems technological or otherwise. Getting that approach in place is a huge undertaking because changing a culture is like turning a super tanker around. It takes months and years of pushing in the right direction and then suddenly you find that people are responding in the right way."
http://www.marketingweek.co.uk/analysis/features/qa-rob-grimshaw-managing-director-ftcom/3029339.article
