James posted a typically fantastic essay today:
"We are witnessing a profound assault on book publishing and literature, on the text itself—not from ebooks, which publishers are slowly, painfully coming around to after a long resistance, or the internet, which is after all entirely made of text—but from applications, "enhanced" books and reductive notions of literary experience. As I’ve written about before, in the context of advertising, publishers’ reactions to new technologies betray a profound lack of confidence in the text itself. We are being distracted by shiny things."
http://booktwo.org/notebook/the-new-value-of-text/
There's a lot that I agree with in this, and it's worth keeping in mind that the most successful ereading device, the Kindle, shows no "profound lack confidence in text", but is built around it. But there's one point in the essay that I do want to dispute:
"Contrary to popular thought, everyone is not a publisher. When you hear a publisher say it, it's even sadder. Publishing is a complex and well established collection of knowledge, competencies and processes, refined over time, practiced under forever difficult circumstances in a frankly indifferent market. Which is not to say that it’s exclusive: the bar to entry has dropped massively, obviously, in the last ten years. But it’s still hard, and hard to do well, and the rewards are still small. Writing something and putting it on the internet is not publishing. Producing an application and getting it into the app store is not publishing. If you think everyone is a publisher, go home now, and come back when you’ve thought about what you do."
I've followed the advice in the last sentence on countless occasions over the last three years — digital publishing is good at inspiring existential crises. I agree that "everyone is not a publisher". But I think that they can be if they want, taking a sufficiently broad view of publishing. Wikipedia gives us this definition: Publishing is the process of production and dissemination of literature or information — the activity of making information available to the general public. This broader view isn't just a modern interpretation. A more succinct version comes from the beautiful 17th Century dictionary that I was given for Christmas last year: "making common"1. The definitions are 340 years apart, but either of them fits the web, or apps, or books. In its purest form publishing is the end result not the process. It brings me back to something that I said recently: Anyone can be a publisher, but I think a more interesting question is how to be a successful publisher.
1: "Printed by Tho. Newcomb, and are to be sold by Robert Boulter, at the Turks-head in Cornhill, over against the Royal Exchange. 1674."